Phoebe has an absolute understanding of the Australian and overseas seasonal markets. Her years in retail as the owner and buyer for Papier d’Amour, as a go to destination for all things Christmas, has given her an insight to seasonal buying at a consumer level, being cognisant of both quality and quantity. She has travelled the world from New York to Asia over the last decade in her search for festive brilliance. If something she envisions is not available, she simply designs it and oversees the manufacturing process herself.

Phoebe designed the Australiana range for Vixen & Velvet which quickly became a best seller on the Australian retail front. Its launch then expansion each year created excitement among retailers and wholesalers alike, with a loyal consumer following.